Story

Founders & Management Team:

Founded by Anna Berg (CEO), a nutritionist and plant-based food expert, and David Kim (COO), a beverage industry veteran who helped scale Kombucha Republic.

History of Past Funding Requests:

In 2021, the founders raised €150,000 in seed funding. Of this, €80,000 was used for product development, and €70,000 for initial production and local marketing.

Business Case:

With the global plant-based beverages market expected to reach $34 billion by 2025, our vegan drink line offers a health-conscious alternative to dairy products. Our drinks are fortified with vitamins and minerals, appealing to consumers seeking both taste and nutrition. With growing consumer demand for vegan products, our brand is well-positioned to capture a significant share of the market.

Shareholding Structure:

The founders hold 65% (Anna: 35%, David: 30%), with the remaining 35% owned by early-stage investors.

Marketing Strategy:

We will focus on influencer marketing and partnerships with vegan and health-related platforms. We’ll also use paid advertising on Instagram, Facebook, and YouTube to promote our drinks to health-conscious millennials and Gen Z consumers.

Risk Mitigation:

Raw material sourcing and regulatory approval are key risks. We mitigate this by securing long-term contracts with suppliers and ensuring we meet all regulatory requirements in advance. We also diversify our product line to spread risk.

Social Impact:

By offering plant-based alternatives, we contribute to environmental sustainability by reducing reliance on animal-based products and minimizing our carbon footprint.

Type of Investment Needed:

Equity investment to expand production and marketing.

Use of Funds:

• Production line setup: €100,000
• Raw material sourcing: €90,000
• Branding and packaging: €70,000
• Marketing and influencer partnerships: €50,000
• Regulatory approvals and certifications: €40,000