Founders & Management Team:

Founded by Michael Williams (CEO), an experienced market research analyst, and Sara Green (COO), who specializes in geographic information systems (GIS) and data analysis.

History of Past Funding Requests:

In 2021, we received €150,000 in funding from angel investors. This capital was used to develop our proprietary data collection software (€80,000), recruit initial data analysts (€30,000), and pilot projects in three African countries (€40,000).

Business Case:

In today’s data-driven world, businesses need real-time, actionable insights to remain competitive. Our solution gathers market intelligence and field data more quickly and accurately than traditional market research firms, enabling clients to make informed decisions. Our service is scalable, targeting industries such as retail, agriculture, and healthcare. The market for data analytics is forecasted to reach $329 billion by 2030.

Shareholding Structure:

The founders hold 60% (Michael: 35%, Sara: 25%), while early angel investors hold 40%.

Marketing Strategy:

We will use a mix of B2B content marketing, webinars, and industry events to build credibility. Our digital campaigns will focus on LinkedIn and Google Ads targeting industries like FMCG, healthcare, and technology. Additionally, we will offer sample reports to entice potential clients.

Risk Mitigation:

Data accuracy and privacy concerns are potential risks. We mitigate this by adhering to stringent data protection laws (GDPR compliance) and maintaining transparency about our data collection methods. Additionally, we invest in advanced AI tools to improve data quality.

Social Impact:

Our service provides crucial data for sectors like healthcare and agriculture, enabling businesses and NGOs to better serve underserved populations. Accurate data allows for more effective public health interventions and market decisions that benefit marginalized communities.

Type of Investment Needed:

Equity investment to expand operations.

Funding Amount Required:

€300,000

Use of Funds:

• AI-driven data tools: €100,000
• Field team expansion: €80,000
• Regional office setup in 3 countries: €70,000
• Marketing and client outreach: €50,000

Expected ROI:

25-30% annually, driven by increased demand for real-time data and market intelligence.

Payback Period:

4 years, with profitability expected in year three.